We identified 17 studies that assessed the effectiveness of social marketing on behavioral factors, behavior change, and health outcomes related to malaria.
• 11 studies found changes in behavioral factors such as awareness of prevention products, perceived access to products and treatment, and ownership of insecticide-treated nets.
• 9 studies found changes in health behaviors; notably, the increased household use of insecticide-treated nets. One study found a nearly fivefold increase in the percentage of children who usually sleep under a net.
• 4 studies found changes in health outcomes, most often measured as the reduced risk of malaria. Two studies found that the odds were roughly halved among children who consistently used insecticide-treated nets compared to non-users.
Five malaria studies had Social Marketing Benchmark Criteria scores of 6 or higher.
|Click the button to download a PDF with summary results from the malaria studies included in the Social Marketing Evidence Base.|