We use original data to monitor and evaluate our programs, generate consumer insight, estimate the impact of our solutions, and evaluate the health of the markets we work to strengthen.
See below for some of the various types of methodologies we use.
We collect quantitative data about our social marketing programs by conducting TRaC studies. TRaC is a multi-round survey-based research approach that we use to gather information from a representative sample of our target populations.
We conduct qualitative research to provide rich, action-oriented evidence for program planners. This evidence helps program planners to develop interventions and health messages that will successfully reach target audiences.
We assess our social marketing delivery systems using MAP (Measuring Access and Perfomance) studies. They are designed to gather evidence on the coverage, quality, equity of access, and efficiency of our product and service delivery systems. We use this evidence to continuously improve our social marketing interventions.
We post our research studies on Harvard’s Dataverse Network, a repository for archiving and sharing data.