Use Need is a learning framework developed by Population Services International (PSI) that helps to see market potential and gaps in use for population groups in a specific market. This kind of segmentation helps plan for scale and target potential users who are being left out of a market.
Segmentation and intervention design from a project funded by the Bill & Melinda Gates Foundation and the Maverick Collective to understand and reach young men in South Africa with HIV testing, prevention and linkage to treatment
PSI participated in the 2019 UNC Water & Health Conference: Where Science Meets Policy in Chapel Hill, NC on October 7 – 11, 2019. In collaboration with several partner organizations, PSI created and presented 6 posters at the conference (available to download on this page). 1. Ensuring Quality of Latrine Construction for Low-Income Consumers in […]
Quantitative research findings and segmentation from a study funded by the Bill & Melinda Gates Foundation and the Maverick Collective on understanding and reaching young men in South Africa with HIV testing, prevention and linkage to treatment.
A quantitative study aiming to understand individual, social and structural factors influencing HIV testing and linkage to treatment or prevention. This study consisted of one-hour interviews with randomly selected men (n=2019, of which n=202 HIV-positive linked and n=67 HIV-positive non-linked) aged 20-34 living in two provinces of South Africa. Findings validated various barriers previously identified […]
Qualitative research findings from a study funded by the Bill & Melinda Gates Foundation and the Maverick Collective aiming to understand and reach young men in South Africa with HIV testing, prevention and linkage to treatment.
To view the data, please fill out a request form here.
Findings from the qualitative research phase of a PSI/Ipsos project in South Africa, in which we aimed to understand why high-risk young men do not test for HIV or link either to treatment or to prevention after testing. We interviewed 58 men between the ages of 25 and 34 who were sexually active and had […]
The Didier story is shared on Facebook during 10 weeks – one episode per week – and allows for discussions an insights on couples’ communication, gender norms and roles, condom use, and contraception. The story is intended to target young men 15-24 working in the informal sector