PSI Paraguay
Overview
PSI Paraguay was established in 1996 to serve low-income populations throughout Paraguay. In 2003, it transitioned from a donor-funded social marketing program into a financially independent, profitable social enterprise, using funds from product sales to address new gaps in the market. PSI Paraguay continuously looks for ways to support a socially conscious marketplace, improve the Paraguayan community’s significant health needs and serve as a leader in the contraceptive market.
PSI Paraguay
PSI Paraguay Sociedad Anónima (S.A.) 
Km 17,5 Yataity
Fracción H c/ Ruta José Félix
Estigarribia Ruta 2
Capiatá, Paraguay
Phone: + 595-21-600-654
Fax: + 595-228-633-633
[email protected]
Km 17,5 Yataity
Fracción H c/ Ruta José Félix
Estigarribia Ruta 2
Capiatá, Paraguay
Phone: + 595-21-600-654
Fax: + 595-228-633-633
[email protected]
Why Social Enterprise?
PSI Paraguay generates positive sales margins through its branded products and services, which it uses to assess new gaps in the market and assess ways in which it can continue to improve the country’s significant health needs. The brands Segura, Segura Plus, Pronta, VitalDÃa and Pantera are leaders in their respective markets. PSI Paraguay capitalized on its success in 2003 to transition from a donor-funded social marketing program into a financially independent, profitable social enterprise.
PSI Paraguay's Health Areas
Our Approach
Historically, PSI Paraguay has always taken an enterprise-style approach to global health challenges, coupling donor funding with marketing, the use of branded products and consumer insights from the private sector. Now, PSI leverages this approach in markets that can support social enterprises to fulfill donor expectations for more sustainable approaches. PSI uses sound marketing and business discipline in its social enterprises to ensure the long-term viability of consumer-powered healthcare by balancing the pursuit of social impact and financial self-reliance.
Our
Impact
PSI Paraguay’s impact for its consumers includes:
Over
1 million
years of protection from unintended pregnancy for couples
330,000
years of healthy life
Latest
Updates
Discover what's happening at PSI
HER FUTURE WITH SELF-CARE
This piece was originally featured on the A360 blog. Imagine a world in which every girl has access, privacy, safety and agency to make informed health
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A Word With the ‘Mother of Social Franchising’
Below, we talk with Dr. Rehana Ahmed, a Senior Reproductive Health Advisor at the World Health Organization. PSI: Tell me about your background, your areas
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What inspires girls to say #IChoose?
Every girl’s choice of if, when and how to use contraception is unique.  Adapting how we reach her with contraceptive services is the start. But to truly catalyze
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4 Ways MOMENTUM Is Realizing the Importance of World Contraception Day
This piece originally ran on the USAID MOMENTUM website. An adapted version highlighting PSI’s MOMENTUM project – MOMENTUM Private Healthcare Delivery (MPHD) is below. While
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INTRODUCING 20 ESSENTIAL RESOURCES: CONTRACEPTIVE PRODUCT INTRODUCTION
This piece was originally featured on the Knowledge Success blog. By Ashley Jackson, Deputy Project Director, EECO, PSI Why we created this collection Are you
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