PSI Paraguay

Overview

PSI Paraguay was established in 1996 to serve low-income populations throughout Paraguay. In 2003, it transitioned from a donor-funded social marketing program into a financially independent, profitable social enterprise, using funds from product sales to address new gaps in the market. PSI Paraguay continuously looks for ways to support a socially conscious marketplace, improve the Paraguayan community’s significant health needs and serve as a leader in the contraceptive market.

Why Social Enterprise?

PSI Paraguay generates positive sales margins through its branded products and services, which it uses to assess new gaps in the market and assess ways in which it can continue to improve the country’s significant health needs. The brands Segura, Segura Plus, Pronta, VitalDía and Pantera are leaders in their respective markets. PSI Paraguay capitalized on its success in 2003 to transition from a donor-funded social marketing program into a financially independent, profitable social enterprise.

PSI Paraguay's Health Areas

01
Asset 17

Primary
Healthcare

02
Asset 8

Sexual and
Reproductive Health

03
Asset 25

HIV

Our Approach

Historically, PSI Paraguay has always taken an enterprise-style approach to global health challenges, coupling donor funding with marketing, the use of branded products and consumer insights from the private sector. Now, PSI leverages this approach in markets that can support social enterprises to fulfill donor expectations for more sustainable approaches. PSI uses sound marketing and business discipline in its social enterprises to ensure the long-term viability of consumer-powered healthcare by balancing the pursuit of social impact and financial self-reliance.

Our
Impact

PSI Paraguay’s impact for its consumers includes:

Over

1 million

years of protection from unintended pregnancy for couples

330,000

years of healthy life

Our
Leadership

Catalina Jermann

Head of Program Management, Africa PSI Global

Julia Roberts

Vice President, Global Fundraising PSI, Global

Sonia Marchewka

Country Representative and General Manager PSI Paraguay

Latest
Updates

Discover what's happening at PSI

Four Considerations when Developing National Self-Care Guidelines

By Sandy Garçon, Head of SCTG Secretariat and Kasey Henderson, SCTG Secretariat Member As the world continues to grapple with COVID-19, we have seen our

+ Read More

Innovating for no-touch handwashing: Ethiopian industrial designers reach for scale

This piece was originally featured on the IRC blog. By Monte Achenbach, Chief of Party, USAID Transform WASH, PSI with contributions from Ephraim Mebrate, Tsegaye

+ Read More

This Marketing Mantra Led Mike Joubert to PSI’s Board

January 2021 marked the exciting start of a new term for PSI’s Board of Directors. We are conducting interviews with the Board members, delving into their backgrounds, personal and professional journeys, as

+ Read More

Research: Youth Contraceptive Programming Amidst Cultural Complexity

In northern Nigeria, religious and cultural norms define girls’ health and wellbeing, within and beyond their homes. Through programs like A360’s Matasa Matan Arewa (MMA),

+ Read More

WEBINAR: Designing During Disruption – Building Healthcare Programs with Communities During COVID-19

Webinar: DESIGNING DURING DISRUPTION BUILDING HEALTHCARE PROGRAMS WITH COMMUNITIES DURING COVID-19 TUESDAY, MAY 4, 2021 10:00AM – 11:00 AM EDT This World Health Day, we invite

+ Read More
Frontline health workers wearing face masks

Frontline Health Defenders: World Health Worker Week 2021

This World Health Worker Week, we’re celebrating the health workers and mobilizers, the providers and educators who make the essential, possible.

+ Read More