PSI Paraguay

Overview

PSI Paraguay was established in 1996 to serve low-income populations throughout Paraguay. In 2003, it transitioned from a donor-funded social marketing program into a financially independent, profitable social enterprise, using funds from product sales to address new gaps in the market. PSI Paraguay continuously looks for ways to support a socially conscious marketplace, improve the Paraguayan community’s significant health needs and serve as a leader in the contraceptive market.

Why Social Enterprise?

PSI Paraguay generates positive sales margins through its branded products and services, which it uses to assess new gaps in the market and assess ways in which it can continue to improve the country’s significant health needs. The brands Segura, Segura Plus, Pronta, VitalDía and Pantera are leaders in their respective markets. PSI Paraguay capitalized on its success in 2003 to transition from a donor-funded social marketing program into a financially independent, profitable social enterprise.

PSI Paraguay's Health Areas

01
Asset 17

Primary
Healthcare

02
Asset 8

Sexual and
Reproductive Health

03
Asset 25

HIV

Our Approach

Historically, PSI Paraguay has always taken an enterprise-style approach to global health challenges, coupling donor funding with marketing, the use of branded products and consumer insights from the private sector. Now, PSI leverages this approach in markets that can support social enterprises to fulfill donor expectations for more sustainable approaches. PSI uses sound marketing and business discipline in its social enterprises to ensure the long-term viability of consumer-powered healthcare by balancing the pursuit of social impact and financial self-reliance.

Our
Impact

PSI Paraguay’s impact for its consumers includes:

Over

1 million

years of protection from unintended pregnancy for couples

330,000

years of healthy life

Our
Leadership

Catalina Jermann

Head of Program Management, Africa PSI Global
Sonia Marchewka

Sonia Marchewka

Country Representative and General Manager PSI Paraguay
Julia Roberts

Julia Roberts

Vice President, Global Fundraising and Communications PSI Global

Latest
Updates

Discover what's happening at PSI

7 Myths Surrounding Contraception – Busted! 

Adolescents encounter many obstacles to safe sex and pregnancy prevention. Along with issues of access, cost, fear of side effects, compromised privacy and confidentiality, bias of providers, and socio-cultural and religious concerns – there are myths and misconceptions to contraceptive use.

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Siphiwe’s Story: DREAMS Come True

Discover how DREAMS programming is equipping AGYW with the tools to generate income & build the confidence to run their own businesses.

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Informed and Determined: Young People in Rural Benin Command the Airwaves to Talk About Sex

Discover how young leaders in Kandi, northern Benin, organized an interactive radio program to share sexual and reproductive health information with their community.

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The Next Chapter

On his final day with the project, A360 Project Director Matthew Wilson shares his reflections & insights from the last four years.

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Case Study: Strengthening National Malaria Control Programs

Malaria prevention and treatment services are a critical component of national health systems in endemic areas. But too many people don’t have reliable access to that care. Explore how PSI is working to close this gap.

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Case Study: Market Shaping and Health Systems Strengthening

Explore how widely successful HIVST initiatives in Africa and Asia are informing how PSI replicates this approach to support the introduction of Hepatitis C and COVID-19 self-testing.

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