PSI Paraguay was established in 1996 to serve low-income populations throughout Paraguay. In 2003, it transitioned from a donor-funded social marketing program into a financially independent, profitable social enterprise, using funds from product sales to address new gaps in the market. PSI Paraguay continuously looks for ways to support a socially conscious marketplace, improve the Paraguayan community’s significant health needs and serve as a leader in the contraceptive market.
Why Social Enterprise?
PSI Paraguay generates positive sales margins through its branded products and services, which it uses to assess new gaps in the market and assess ways in which it can continue to improve the country’s significant health needs. The brands Segura, Segura Plus, Pronta, VitalDía and Pantera are leaders in their respective markets. PSI Paraguay capitalized on its success in 2003 to transition from a donor-funded social marketing program into a financially independent, profitable social enterprise.
PSI Paraguay's Health Areas
Historically, PSI Paraguay has always taken an enterprise-style approach to global health challenges, coupling donor funding with marketing, the use of branded products and consumer insights from the private sector. Now, PSI leverages this approach in markets that can support social enterprises to fulfill donor expectations for more sustainable approaches. PSI uses sound marketing and business discipline in its social enterprises to ensure the long-term viability of consumer-powered healthcare by balancing the pursuit of social impact and financial self-reliance.
PSI Paraguay’s impact for its consumers includes:
years of protection from unintended pregnancy for couples
years of healthy life
Discover what's happening at PSI
A COVID solution for 1.4 billion people
As Delta emerged, we needed to motivate people in India to adopt COVID-19 preventive behaviors and vaccine uptake. And yet, in a country as vast and as diverse as India, we asked ourselves: how could we reach and inspire consumers to take up a common behavior amidst different experiences?
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Social businesses at PSI reinvest profits into growing businesses to deliver content that connects consumers to quality, affordable products.
3 challenges women face in accessing healthcare
We spoke with PSI Board member Dr. Ana Langer, a Professor of Public Health at the Harvard T. H. Chan School of Public Health.