Dr. Rehana


Senior Reproductive Health Consultant

World Health Organization

Dr. Rehana Ahmed is a medical doctor trained in Pakistan and UK, with an executive MBA from Columbia University, New York. Her career has focused on maternal and child health with a concentration on reproductive health at the primary care level.

Dr. Rehana is the founder of social franchising in several countries with the specific purpose of improving quality and increasing access to family health services in the private health sector.

During her decade in East Africa she has propagated the partial social franchise model in PS Kenya and set up MSI’s flagship brand of BlueStar franchise in several countries of Asia and Africa. She has also assisted the German Government Development Bank KfW in the design of output-based aid voucher programs.

At the UN she contributed as the reproductive health specialist for the Millennium Villages project for East and Southern Africa. As a Board Director she serves Greenstar Social Marketing Pakistan, and PSI Tanzania.


Discover what's happening at PSI

Where PSI will be at GHTechX

When we lead with consumer priorities, we can develop and scale health solutions that are relevant to consumers’ lives. But too often, we build health

+ Read More

Revamped and Revitalized: New Twists on Existing Contraceptives

By Chastain Mann, EECO Project Director, WCG Cares, and Ashley Jackson, EECO Project Deputy Director, PSI  The Need for New Options Worldwide, women can relate

+ Read More

Four Considerations when Developing National Self-Care Guidelines

By Sandy Garçon, Head of SCTG Secretariat and Kasey Henderson, SCTG Secretariat Member As the world continues to grapple with COVID-19, we have seen our

+ Read More

Innovating for no-touch handwashing: Ethiopian industrial designers reach for scale

This piece was originally featured on the IRC blog. By Monte Achenbach, Chief of Party, USAID Transform WASH, PSI with contributions from Ephraim Mebrate, Tsegaye

+ Read More

This Marketing Mantra Led Mike Joubert to PSI’s Board

January 2021 marked the exciting start of a new term for PSI’s Board of Directors. We are conducting interviews with the Board members, delving into their backgrounds, personal and professional journeys, as

+ Read More

Research: Youth Contraceptive Programming Amidst Cultural Complexity

In northern Nigeria, religious and cultural norms define girls’ health and wellbeing, within and beyond their homes. Through programs like A360’s Matasa Matan Arewa (MMA),

+ Read More