The Billybo Group

With over 30 years of experience, Mike started his career at the University of Pretoria as President of Student Representative Council and Chairperson of the National RAG Organisation of South Africa.

After graduating with an MBA from the University of Stellenbosch, he gained further experience in various executive roles which included CMO of Computicket, Strategic Marketing Director of Ogilvy, CMO of Diageo South Africa, CEO of Levi Strauss & Co. South Africa and VP of Marketing for Levi Strauss & Co in Europe. Upon returning to South Africa, he founded The BrandsRock Group, a successful brand solutions company.

Five years later, his entrepreneurial adventure was rewarded when it was acquired by the Publicis Groupe. Here he remained involved as Chairman of Saatchi & Saatchi South Africa until March 2017.

Mike has also served on numerous boards during his career, notably the Levi Strauss Foundation, KWV (Pty) Ltd, Project Literacy, South African Fashion Council and the Marketing Federation of South Africa. He currently serves as Chairperson for PSI Health Services in South Africa, Chairperson of Quicket, Advisory board member at three start-ups and as a trustee of WWF® South Africa.

He was awarded “South African Marketing Person of the Year” in 2006 at the Sunday Times / Markinor Marketing Excellence Awards.

In 2017 he founded The Billybo Group where he now thrives in using his experience to curate value for other businesses through knowledge, network and funding. He is also an active mentor and investor in South African start-ups. 


Discover what's happening at PSI

Where PSI will be at GHTechX

When we lead with consumer priorities, we can develop and scale health solutions that are relevant to consumers’ lives. But too often, we build health

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Revamped and Revitalized: New Twists on Existing Contraceptives

By Chastain Mann, EECO Project Director, WCG Cares, and Ashley Jackson, EECO Project Deputy Director, PSI  The Need for New Options Worldwide, women can relate

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Four Considerations when Developing National Self-Care Guidelines

By Sandy Garçon, Head of SCTG Secretariat and Kasey Henderson, SCTG Secretariat Member As the world continues to grapple with COVID-19, we have seen our

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Innovating for no-touch handwashing: Ethiopian industrial designers reach for scale

This piece was originally featured on the IRC blog. By Monte Achenbach, Chief of Party, USAID Transform WASH, PSI with contributions from Ephraim Mebrate, Tsegaye

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This Marketing Mantra Led Mike Joubert to PSI’s Board

January 2021 marked the exciting start of a new term for PSI’s Board of Directors. We are conducting interviews with the Board members, delving into their backgrounds, personal and professional journeys, as

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Research: Youth Contraceptive Programming Amidst Cultural Complexity

In northern Nigeria, religious and cultural norms define girls’ health and wellbeing, within and beyond their homes. Through programs like A360’s Matasa Matan Arewa (MMA),

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