Vice President, Strategy and Insights

PSI Global

As Vice President, Strategy and Insights, Ellen holds overall responsibility for guiding strategy and insight-driven decision-making and prioritization across the organization. She oversees a team designed to establish best practice in strategy development and alignment, performance metrics and analysis, consumer and market insights, research, learning, program design, and marketing discipline.

Ellen has over 20 years of experience in strategy development working with a diverse range of non-profit and commercial organizations in both advisor and director positions. She has worked with teams in over 25 countries across Africa, Asia, Europe and the Americas. Ellen is also a PSI ‘boomerang,’ having served as PSI’s Marketing Director and Deputy Country Representative in Cote d’Ivoire from 1996-1999.

Ellen holds a B.A. in Economics from the University of New Hampshire and a Master of Arts in Law and Diplomacy with a concentration in international business and economics from the Fletcher School at Tufts University.


Discover what's happening at PSI

Where PSI will be at GHTechX

When we lead with consumer priorities, we can develop and scale health solutions that are relevant to consumers’ lives. But too often, we build health

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Revamped and Revitalized: New Twists on Existing Contraceptives

By Chastain Mann, EECO Project Director, WCG Cares, and Ashley Jackson, EECO Project Deputy Director, PSI  The Need for New Options Worldwide, women can relate

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Four Considerations when Developing National Self-Care Guidelines

By Sandy Garçon, Head of SCTG Secretariat and Kasey Henderson, SCTG Secretariat Member As the world continues to grapple with COVID-19, we have seen our

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Innovating for no-touch handwashing: Ethiopian industrial designers reach for scale

This piece was originally featured on the IRC blog. By Monte Achenbach, Chief of Party, USAID Transform WASH, PSI with contributions from Ephraim Mebrate, Tsegaye

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This Marketing Mantra Led Mike Joubert to PSI’s Board

January 2021 marked the exciting start of a new term for PSI’s Board of Directors. We are conducting interviews with the Board members, delving into their backgrounds, personal and professional journeys, as

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Research: Youth Contraceptive Programming Amidst Cultural Complexity

In northern Nigeria, religious and cultural norms define girls’ health and wellbeing, within and beyond their homes. Through programs like A360’s Matasa Matan Arewa (MMA),

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