Dr. Rehana


Senior Reproductive Health Consultant

World Health Organization

Dr. Rehana Ahmed is a medical doctor trained in Pakistan and UK, with an executive MBA from Columbia University, New York. Her career has focused on maternal and child health with a concentration on reproductive health at the primary care level.

Dr. Rehana is the founder of social franchising in several countries with the specific purpose of improving quality and increasing access to family health services in the private health sector.

During her decade in East Africa she has propagated the partial social franchise model in PS Kenya and set up MSI’s flagship brand of BlueStar franchise in several countries of Asia and Africa. She has also assisted the German Government Development Bank KfW in the design of output-based aid voucher programs.

At the UN she contributed as the reproductive health specialist for the Millennium Villages project for East and Southern Africa. As a Board Director she serves Greenstar Social Marketing Pakistan and PSI Tanzania.


Discover what's happening at PSI

Roe Response: All Hope is Not Lost

The effects of restricting or banning abortions in many U.S. states are dire – but as the Global South’s experience underscores: all hope is not lost.  

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Diversity, Equity, Inclusion AND Belonging – PSI’s Report Card

After two years, we remain committed to our diversity, equity, inclusion and belonging (DEI/B) commitment.

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It’s further than we thought…

In order to improve women’s access to family planning, it is essential that we understand their decision-making and experience when accessing services and products.

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Integrating Private Providers Into Malaria Elimination Efforts

Vietnam and other countries in the GMS region have set a goal to eliminate malaria by 2030. While possible, it will take commitment, coordination, and creativity to make this a reality. Throughout its implementation, the GEMS+ program has strengthened commitments from national governments, achieved coordination between the public and private sectors and introduced creativity through innovations in digitization.

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What If Investments Were Also Evaluated on their Ability to Learn and Adapt?

How many project results frameworks have metrics measuring a project’s ability to learn and adapt? Very few, suggested A360 Project Director. Here’s how to change that.

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Meta Health Summit: Digital Engagement for Health Impact

Drawing from PSI’s partnership with Meta to launch audience-tailored campaigns, Martin Dale shares the secret (digital) sauce to motivating people to wear masks and choose COVID-19 vaccines.

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