Vice President, Strategy and Insights

PSI Global

As Vice President, Strategy and Insights, Ellen Tipper holds overall responsibility for guiding strategy and insight-driven decision-making and prioritization across the organization. She oversees a team designed to establish best practice in strategy development and alignment, performance metrics and analysis, consumer and market insights, research, learning, program design and marketing discipline.

Ellen has over 20 years of experience in strategy development working with a diverse range of non-profit and commercial organizations in both advisor and director positions. She has worked with teams in over 25 countries across Africa, Asia, Europe and the Americas. Ellen is also a PSI ‘boomerang,’ having served as PSI’s Marketing Director and Deputy Country Representative in Cote d’Ivoire from 1996-1999.

Ellen holds a B.A. in Economics from the University of New Hampshire and a Master of Arts in Law and Diplomacy with a concentration in international business and economics from the Fletcher School at Tufts University.


Discover what's happening at PSI

How PSI Navigates Social Tensions Around Safe Abortion

PSI commits to upholding its values, despite political tensions. Karl Hofmann, PSI’s CEO and President, and Nina Hasen, PSI’s VP of HIV and Tuberculosis Programs, discuss how upheavals in the status quo catalyze innovation in healthcare.

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Illustration of woman walking to clinic

What Does It Look Like When We Design Health Solutions and Systems Around Consumers?

As we work towards Universal Health Coverage, one thing stands out to us: we need to center our work around the consumer. See how digital solutions support Sara’s journey to care.

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Roe’s Reversal: All Hope is Not Lost

The effects of restricting or banning abortions in many U.S. states are dire – but as the Global South’s experience underscores: all hope is not lost.  

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Diversity, Equity, Inclusion AND Belonging – PSI’s Report Card

After two years, we remain committed to our diversity, equity, inclusion and belonging (DEI/B) commitment.

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It’s further than we thought…

In order to improve women’s access to family planning, it is essential that we understand their decision-making and experience when accessing services and products.

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Integrating Private Providers Into Malaria Elimination Efforts

Vietnam and other countries in the GMS region have set a goal to eliminate malaria by 2030. While possible, it will take commitment, coordination, and creativity to make this a reality. Throughout its implementation, the GEMS+ program has strengthened commitments from national governments, achieved coordination between the public and private sectors and introduced creativity through innovations in digitization.

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