Melissa Higbie has 15 years of marketing and public health experience, designing and delivering programming in sexual and reproductive health, adolescent health, safe abortion, malaria and child survival, and social franchising. She is passionate about building cohesive and innovative teams who together, convert consumer insights into impactful programming. Melissa currently leads the Delivering Innovation in Self-care (DISC) project, which aims to demonstrate that self-care – beginning with contraceptive self-injection – offers health systems a new and critical partner: consumers themselves. DISC also supports Ministries of Health to adopt self-care as an approach to strengthen health systems. Melissa holds a Masters degree in Business Administration and Masters degree in Public Health from University of California, Berkeley.
Femtech meets NGO: how VIYA is going all the way with women’s health
Introducing VIYA, PSI’s first global sexual wellness lifestyle brand that’s using #TheVWord (ahem, vagina) to put the power of health choice into women and girls’ hands.
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