Melissa

Higbie

Director, Delivering Innovation in Self-Care (DISC)

PSI Global

Melissa Higbie has 15 years of marketing and public health experience, designing and delivering programming in sexual and reproductive health, adolescent health, safe abortion, malaria and child survival, and social franchising. She is passionate about building cohesive and innovative teams who together, convert consumer insights into impactful programming. Melissa currently leads the Delivering Innovation in Self-care (DISC) project, which aims to demonstrate that self-care – beginning with contraceptive self-injection – offers health systems a new and critical partner: consumers themselves. DISC also supports Ministries of Health to adopt self-care as an approach to strengthen health systems. Melissa holds a Masters degree in Business Administration and Masters degree in Public Health from University of California, Berkeley.

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Femtech meets NGO: how VIYA is going all the way with women’s health

Introducing VIYA, PSI’s first global sexual wellness lifestyle brand that’s using #TheVWord (ahem, vagina) to put the power of health choice into women and girls’ hands.

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Digital platforms can increase COVAX uptake. We explain.

How PSI is driving global behavior change for COVID-19 prevention and vaccine uptake using Facebook.

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PSI is Bringing Sexy Back

PSI is bringing sexy back to sexual health by incorporating pleasure-forward content into its programming and taking it one step further by conducting quantitative and qualitative research to contribute to the growing body of evidence on the impact of sex-positive content.

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Pakistan’s Hackathon for Reproductive Health

On Aug. 6, 2021, PSI Pakistan launched the SRH hackathon, shortlisting 45 teams of the 300 submissions received. The resulting winner – young leader Laraib Abid – pitched Bridge the Gap, a free, user-friendly mobile application that consists of information on contraceptive methods for both men and women, geo-fencing of free clinics and corresponding tele-health phone numbers and a “life skills” toolkit.

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A woman talks to a pharmacists

It’s never too early to build strong mixed health systems

How and when can we support countries to advance toward Universal Health Coverage (UHC)? Our work in Somalia and Somaliland presents applicable learnings that can inform how we — across countries and contexts — can build the foundation needed to progress toward UHC.

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A group of people in Myanmar

Q&A: Making Health a Community Affair

We speak with Dr. Khin Swe Swe, Executive Director of Lan Pya Kyel (LPK) in Myanmar.

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