Nina

Hasen

Vice President, HIV and Tuberculosis

PSI Global

As Vice President, HIV and Tuberculosis, Nina Hasen works with her team to support prevention, care and treatment programs in 36 countries across the globe. She believes that PSI’s unique strength as a marketing organization and its private sector expertise makes PSI uniquely poised to address the toughest challenges in HIV and TB.

Nina comes to PSI from the US Government, where she oversaw HIV programs funded through the President’s Emergency Plan for AIDS Relief (PEPFAR). Focused on HIV prevention, testing, counseling and gender issues, Nina provided strategic guidance, policy expertise and technical oversight to a range of countries and programs.

Nina began her career in grassroots community work, first in London and then the United States, where she focused on women’s health, gender-based violence and youth issues. After discovering a passion for science, Nina pursued a PhD from the University of Wisconsin-Madison in Zoology and conducted post-doctoral work on health disparities between African American and European American women in rates of breast cancer. A fellowship with the American Association for the Advancement of Science brought Nina to Washington, DC in 2009.

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Everyone Has a Right to Basic Sanitation Services

In the last five years, we have supported the private sector to sell more than 550,000 inexpensive, high-quality toilet products that can be safely used without sewer infrastructure. In the process, however, we learned that improving access at a large scale requires not just a smart product, but also simple installation.   

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Client-Centered Approaches Transform Access to HIV Services. Here’s How.

Through the MDG-H-PSI Response for HIV and STIs in Madagascar project, PSI works closely with local partners and the Malagasy government to introduce community-based and client-centered approaches that simplify and adapt HIV services across the continuum of prevention, care and treatment.

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A COVID solution for 1.4 billion people

As Delta emerged, we needed to motivate people in India to adopt COVID-19 preventive behaviors and vaccine uptake.  And yet, in a country as vast and as diverse as India, we asked ourselves: how could we reach and inspire consumers to take up a common behavior amidst different experiences? 

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Measuring a ‘Moving Target’

Human-centred design (HCD) is increasingly being used as a complementary approach to traditional global health programming methods.

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SUSTAINABLE SOCIAL BUSINESSES FOR HEALTH IMPACT

Social businesses at PSI reinvest profits into growing businesses to deliver content that connects consumers to quality, affordable products.

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COVID-19 catalyzed digital transformation for reproductive health

Consumer engagement on digital channels increased during COVID, providing PSI’s Social Business Unit an opportunity to leverage digital channels to support business continuity and provision of reproductive health information, products, and services.

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