Sex sells, even when it comes to safe sex. PSI has been supporting access to condoms through public and private sectors, using a total market approach, from its earliest days. Commercials like these have been a key component of that approach, but they sometimes touch nerves. This particular ad from PSI’s programs in South Africa wasn’t banned, but it was recently ordered to air during later hours of the evening, when children would be least likely to see it. What do you think? Too racy? Too confusing for children? Have a look and tell us in the comments!