82K
self-inject visits (as of August 2022)
9
Scaleup partners
1,4M
Consumers Engaged
1,090
health facilities trained on empathetic self-inject counseling (as of September 2022)
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When it comes to reproductive health, our priority is to provide women with contraceptive options and support them in the decisions they make about family planning. In this effort, we are constantly adapting our implementation strategy in response to consumer needs and preferences. Our initial consumer research revealed that self-inject users view contraceptive self-care in terms of power (learn more here). We leveraged this insight to design our DiscoverYourPower marketing campaign, which equips young women with the information, options, and support she needs as she navigates her reproductive health journey. In the first year of the campaign, we have helped drive more than 80,000 self-inject visits.
We work in partnership with women and local health systems to:
Through our DiscoverYourPower campaign, we have set up new channels through which women and their partners can discreetly access accurate information about self-injection and other family planning topics of interest. In doing so, we’ve de-monopolized the flow of family planning information and helped make young women less susceptible to provider biases or stigmatization from community members. In recognition of the digital divide and its inequities, we have prioritized in-person and digital channels, giving clients a wide range of options on where to learn more.
Our work combines demand generation and provider capacity-building interventions to sustainably scale up self-inject contraception. Our core objectives are to increase the prevalence of self-care in family planning and support women to ‘discover their power’ by adopting a method that places control directly in her hands. Our DiscoverYourPower campaign offers women and their partners information and real-time support through a wide array of in-person and digital channels including Facebook pages specific to Uganda and Nigeria. We are working through partners to scale up empathy-based training for providers.
self-inject visits (as of August 2022)
Scaleup partners
Consumers Engaged
health facilities trained on empathetic self-inject counseling (as of September 2022)
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