Using deep consumer insights from users and healthcare providers, DISC is fostering local innovation and local capacity to increase voluntary uptake and continuation of self-injectable contraceptives. Early adopters (consumers most likely to initiate use) in Nigeria and Uganda are the key first foothold into the larger market.
Our goal is to help build the right environment so that a woman can confidently walk into her neighborhood pharmacy or clinic, or use her phone, to access high-quality products and information that meet her needs for self-care, including self-injectable contraception.
We work in partnership with women and local health systems to:
We marry a relentless focus on consumers and social behavior change with market development, in line with PSI’s Keystone design framework. We focus on women at all times, while recognizing that they are part of a wider social and health system landscape that requires holistic thinking and complex interventions. Our approach helps us to uncover consumer and market insights and decide where we (and others) can most effectively intervene. This allows us to design user-centered interventions and sustainably deliver measurable effects—both for women, and the health systems upon which they rely.