Senior Staff

Karl Hofmann

President and CEO

Mr. Hofmann was named President and CEO of PSI in February 2007.

PSI is the world’s largest social marketing firm, a Washington DC-based nonprofit company operating in more than 60 countries around the world.

With programs targeting malaria, child survival, HIV, reproductive health and non-communicable disease, PSI promotes products, services and healthy behaviors that enable low-income and vulnerable people to lead healthier lives.

In 2010 alone, PSI helped prevent approximately 39 million malaria episodes and 300,000 malaria deaths; 4 million unintended pregnancies; 7 million cases of diarrhea; and nearly 180,000 new HIV infections.

Since Mr. Hofmann assumed leadership of the company, PSI has been awarded the largest single grant ever for reproductive health work, from a private U.S. foundation, and garnered nearly $1 billion from the Global Fund to Fight AIDS, Tuberculosis and Malaria. PSI’s 2010 operating revenue was approximately $600 million.

Prior to joining PSI, Mr. Hofmann was a career American diplomat for 23 years. He served as U.S. ambassador to the Republic of Togo, executive secretary of the Department of State, and deputy chief of mission (senior career diplomat) at the American Embassy in Paris.

Mr. Hofmann is a graduate of Georgetown University and the National Defense University. He is a director of the U.S. Global Leadership Coalition, a member of the American Academy of Diplomacy, and a member of the External Board of Advisors of Pennsylvania State University’s School of International Affairs.