SFH Health Initiatives
SFH’s health services fall under the New Start franchise network, which brings SFH and other local NGOs together to provide high-quality HIV counseling and testing, voluntary medical male circumcision and health communications services.
New Start services are offered to individuals, communities, partner organizations and in workplaces across South Africa. We do this at fixed sites and mobile facilities that are easily accessible around the country.
New Start Voluntary Medical Male Circumcision
SFH seeks to provide high-quality, cost-effective voluntary medical male circumcision services to South African men. SFH and its partners are creating informed demand for medical male circumcision and increasing access to safe medical male circumcision services for adolescents and men. Our communication also targets women, parents and community leaders, in order to create a supportive environment for the men who want to get circumcised.
New Start Health Communications
SFH is dedicated to achieving positive health changes by disseminating tailored messages to its target audiences. Health communication combines commercial marketing techniques to position products and services with messages that improve knowledge and reinforce healthy behaviors.
SFH uses both branded and non-branded health communication campaigns. Branded campaigns focus on promoting and creating demand for products, such as male and female condoms, or services such as HCT. Generic campaigns address risk perception, stigma and discrimination, and unhealthy social norms.
SFH's condom brands
SFH is a distributor of the Government of South Africa’s Choice condoms as part of its Public Sector Distribution program. Public Sector Distribution is an initiative between SFH and the National Department of Health (NDOH). This close partnership is designed to ensure the successful distribution and accessibility of the NDOH’s Choice condom brand in order to achieve a positive health impact. SFH assists the NDOH and its provincial Sexually Transmitted Infections Coordinators to improve the quality of its distribution by building the capacity of local NGOs.
The Lovers Plus brand has attained consistent growth since its launch in 1993, primarily as a result of the application of successful marketing and advertising strategies. Lovers Plus is positioned as a fun, affordable, high-quality condom for adults who have high self-esteem, are ambitious and stylish. The price point has also assisted in positioning the brand as a quality product in the consumers’ mind. Lovers Plus is available in three variants: smooth; colored and flavored; and ribbed and studded. The extended Lovers Plus range provides diversity for consumers and greater brand exposure at retail purchase points.
The successful Trust brand was launched in 2001 to reach sexually active young adults in the lower income groups who want maximum protection. Trust products are made to the same high-quality specifications as Lovers Plus. The lower price increases affordability and encourages use among consumers who are unable to pay for more expensive alternatives. The Trust range is available in a smooth and studded for enhanced sexual pleasure.