Self-management. Self-testing. Self-awareness. These are three pillars of self-care interventions that can help promote the sexual and reproductive health and rights (SRHR) of women, men, and youth according to new guidelines released by the World Health Organization (WHO). WHO defines self-care as “the ability of individuals, families and communities to promote health, prevent disease, maintain health, and cope with illness and disability with or without the support of a healthcare provider.” Self-care as part of reproductive health is not a new concept. Throughout history, people have sought to control their fertility. However, in the context of a global shortage of trained healthcare workers and with an estimated 214 million women in developing countries who still have an unmet need for contraception, both new and existing SRHR self-care interventions can play a critical role in helping close the gap while at the same time empowering individuals to take control of their health.