Male Circumcision Advertising Campaign Wins Award

The ‘Pinda muSmart/Ngena kuSmart/Get Smart’ male circumcision campaign won the coveted Advertising Campaign of the Year Award at the recently held Ngoma Advertising Awards. The campaign also gained automatic entry into the prestigious 2014 Loerie advertising awards to be held in South Africa this year. The Campaign of the Year is awarded to the campaign that was the most effective and creative in Zimbabwe for the year. Presenting the award to PSI and its advertising agency Jericho, the judges noted that the male circumcision campaign was a “brave campaign for a difficult product…”

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