FOR IMMEDIATE RELEASE
(October 21, 2011 – Washington, DC) An innovative condom marketing program in Cambodia is being showcased on BBC’s latest health series.
The 26-part series “The Health Show” reports from around the world, focusing on regions where people are vulnerable to specific health issues. It examines the latest scientific and technological advances and explores new medical insights into the biggest health challenges and dilemmas.
PSI (Population Services International), a global health organization that operates in 67 countries worldwide, is currently working in Cambodia in a suite of health areas, including child survival, diarrheal disease, malaria, reproductive health, and HIV.
The HIV epidemic in Cambodia is concentrated among most-at-risk populations, including commercial sex workers. Recognizing that more could be done to encourage safer sex and specifically condom use among this target group and in the broader population, PSI has been working with local public and private sector partners to improve access to and use of condoms.
To stimulate demand and improve the market for condoms in Cambodia, PSI is using a “Total Market Approach (TMA).” The TMA framework is designed to maintain condom access for the poor, while simultaneously encouraging private sector vendors to enter the market, thereby supporting market efficiency and sustainable access to condoms in the longer term.
The latest edition of “The Health Show” showcases this unique approach and its wider application in Cambodia.
To view the episode, click here The episode will be available starting Saturday, October 22, 2011.
For more about the work being done in Cambodia, please visit www.psi.org.
“The Health Show” is supported by the Bill and Melinda Gates Foundation and airs on BBC World News on Saturdays at 10:10 and 20:10, and Sundays at 07:10 and 23:10 (all times GMT).
PSI is a leading global health organization with programs targeting malaria, child survival, HIV, reproductive health and non-communicable diseases. Working in partnership within the public and private sectors, and harnessing the power of markets, PSI provides life-saving products, clinical services and behavior change communications that empower the world’s most vulnerable populations to lead healthier lives. psi.org; Twitter; blog.