A COnsumer-Powered
Aproach to COVID-19

COVID information, prevention, vaccines and treatment are integral to stemming the rising tide of global infections. PSI is at the frontline.  Since COVID's start, we've adapted 300 of our healthcare programs across PSI’s 40 countries – reaching 100+ million people with COVID-19 prevention and vaccine hesitancy communications.

But there's still more left to do. The good news: we're on it

From the community-level
to the national health systems

We're harnessing our 50+ years of expertise leading rapid evidence generation, social and behavior change interventions, private and public sector engagement, and digital solutions to support consumers to access and health systems to provide critical healthcare services, including COVID-19 vaccines and treatment.

Prevention, testing, data analytics, agile behavior change campaigns, and vaccination promotion are core to PSI’s goal to suppress transmission and reduce exposure. Prevention activities include:
  • Mass media and social media campaigns that have reached over 100 million people with prevention messaging to support and reinforce behavior change.
  • Support national vaccination delivery services.
  • Disease surveillance digital tools that are being used within our private sector network and have been influenced by our long history in programs such as HIV/AIDS and malaria.
  • Scaling up distribution of sanitation products, services, and handwashing stations.
  • Supporting manufacturing and distribution of other commodities such as masks and PPE.
Since September 2020, PSI has conducted research into consumer attitudes towards COVID-19 vaccines and converted insights gained into promotion campaigns. Public-facing vaccine hesitancy campaigns have been launched and specific campaigns have been deployed and focused on health workers. New training modules and other interventions have been developed to increase health care capacity whilst also continuing to provide access to essential commodities, PPE, biomedical supplies, and oxygen. PSI research shows that two in five adults in Kenya, Mozambique, and South Africa expressed skepticism toward getting a vaccine. This indicates a great deal of groundwork to be laid in changing consumers’ attitudes toward potential vaccines.

Workforce Training
PSI has developed innovative training modules to deploy over social media channels. Community health workers, providers and health workers in public and private facilities were able to access the training modules over platforms such as WhatsApp. The modules are bite-size and can be repeated as many times as the learner desires. Information retention rates and participation satisfaction have been much higher than the pre- pandemic in-situ forms of training. It has also reached many more vital health workers.

Public Health Emergency Operation Centers
Capacity building of Public Health Emergency Operations Centers (PHEOC) has reinforced governments’ abilities to take full sight of the pandemic in their countries and direct resources and policies accordingly. Partnerships with the governments of Cambodia, Myanmar and Laos, lead to the rapid increase in capacity of PHEOCs. These centers gather rich data from multiple sources that allow for rapid decision-making to respond and get ahead of the pandemic. PSI delivered:

  • Training of government health workers
  • Equipment and improved infrastructure
  • Disease surveillance systems and associated dashboards for decision-making

understanding COVID-19
vaccine hesitancy

We’re in this together. We’re documenting our adaptations and sharing what we’ve learned to pool together best practices as we collectively respond to COVID-19.

And as vaccines become more accessible across the globe, we’re working alongside country teams and with diverse stakeholders to understand COVID-19 vaccine hesitancy and build vaccine confidence.

Explore our interactive ArcGIS COVID-19 StoryMap

Adapting Safe Abortion Programs
in response toCOVID-19

This map specifically highlights how six international organizations adapted their safe abortion and post-abortion care (PAC) programs to the evolving COVID-19 context. The map captures their stories of resilience, digital innovation, and persistent advocacy to maintain access to safe abortions and PAC during the pandemic. 

Visit our COVID-19 Safe Abortion Response Map.


Here's how we've mitigated the effects of past and currently ongoing pandemics:

300 programs

adapted in response to COVID-19 across PSI's 40+ countries

100+ million

consumers reached with COVID-19 prevention and vaccine hesitancy communications

114.9 thousand

HIV Self-Testing kits distributed in 2019

2 million

maternal deaths prevented

400 million

insecticide-treated nets distributed since 1997. That's about 20 percent of the global insecticide-treated nets distributed to date.

Join us in fighting COVID-19

We’d love to partner with you. Outreach to one of the PSIers below for more information on how we can work together:

For governments and large foundations: Mark Adams, madams[at]

For philanthropists: Nancy Anderson, nanderson[at]

For corporate partners: Malcolm Quigley, mquigley[at]

For peer organizations: Dr. Eva Lathrop, elathrop[at]

If you’re interested in supporting PSI’s work now, click below. 


Dr. Eva Lathrop

Dr. Eva Lathrop

Global Medical Director PSI Global
Malcolm Quigley

Malcolm Quigley

Head of Strategic Partnerships PSI Global
Julia Roberts

Julia Roberts

Vice President, Global Fundraising and Communications PSI Global
Abigail Winskell

Abigail Winskell

Deputy Director, Global Marketing PSI
Dr. Milly Kaggwa

Dr. Milly Kaggwa

Senior Clinical Advisor for Africa PSI

Kristen Little

Senior Technical Advisor, Strategic Research PSI
Chris Purdy

Chris Purdy

Deputy Director, Digital Health and Monitoring PSI
John Sauer

John Sauer

Senior Technical Advisor, WASH PSI


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