We use private sector marketing strategies to increase demand for, and access to, attractively packaged, affordable, and high-quality latex male condoms.
When used correctly and consistently, male and female condoms reduce the risk of sexually transmitted infections (STI), including human immunodeficiency virus (HIV), and unintended pregnancy. The use of water-based lubricants with latex condoms decreases risk even further by preventing condom breakage.
We encourage clients to practice dual protection, meaning use of a male or female condom (plus lubricant) along with a modern contraceptive method in order to offer maximum protection against unintended pregnancies and STIs.
In nearly 60 countries, we market attractively packaged, high-quality, latex male condoms at prices that low-income populations can afford, as part of our Total Market Approach (TMA). TMA is a system in which all sectors – public, socially marketed, and commercial – work together to deliver health choices for all population segments.
By employing traditional and non-traditional sales outlets, including pharmacies, health clinics, bars, hotels, brothels, kiosks and salons, we reach populations that may not normally have access to condoms.
Making a Difference
For 15 years, PSI Myanmar has socially marketed condoms to three key populations: female sex workers (FSW), their male clients and men who have sex with men (MSM).
Concerns about pricing strategies “crowding out” the private sector and inefficient use of public funds prompted PSI Myanmar to adopt a total market approach (TMA) to help manage the condom supply in the country.
Through a rigorous review of TMA metrics and a new pricing strategy, PSI Myanmar was able to increase demand for condoms among these key populations at risk for HIV, decrease the dominance of free and socially marketed condoms, grow the commercial sector (ensuring that free and socially marketed condoms are not crowding out the commercial brands) and improve the use of donor subsidies to target those most in need. Learn more about this program.
- Ignite and Triggerise: 2017 Analytics and Insights
This report was shared at the ignite project meeting held in The Hague in October 2017, highlighting Triggerise’ progress to date with ignite and brand redesign activities following market research insights.
- Ignite and Triggerise: 2016 Annual Report
Triggerise’s 2016 Annual Report, sharing insights and results across all of its major donor-funded projects, including PSI/Dutch-funded project ignite.
- Nigeria FPwatch 2015 Reference Document
This outlet report contains the findings from the 2015 FPwatch outlet survey conducted in Nigeria.
- Nigeria FPwatch 2015 Outlet Survey Research Brief
This brief highlights important findings from the FPwatch 2015 Nigeria outlet survey.
- Nigeria FPwatch 2015 Overview
This document summarizes the implementation and key findings of the FPwatch 2015 outlet survey in Nigeria.
- Nigeria FPwatch 2015 Outlet Survey Dissemination Report
Data from the 2015 FPwatch outlet survey were shared at the dissemination event held in December 2016 in Abuja, Nigeria.
- Nigeria FPwatch 2015 Outlet Survey Presentation
This presentation summarizes findings from the 2015 Outlet Survey conducted in Nigeria.
- Myanmar FPwatch 2016 Outlet Survey Presentation
This presentation summarizes findings from the FPwatch 2016 Outlet Survey conducted in Myanmar’s private sector.
- FPwatch Myanmar 2016 Outlet Survey Dissemination Report
Data from the Myanmar FPwatch 2016 Outlet Survey were shared at a dissemination event held in February 2017 in Nay Pyi Daw, Myanmar.
- Myanmar FPwatch 2016 Overview
This document summarizes the study design and key findings of the FPwatch 2016 outlet survey in Myanmar.