Management, General, Fundraising Expenses
is all it takes to give a healthy mother and her child a year of healthy life.
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Licensed under a Creative Commons BY-SA 4.0 International License.
“Keystone Design Framework” and “Keystone Design Process” are trademarks of Population Services International; all rights reserved.
Over the years, PSI has successfully evolved a social marketing approach that is based on key principles that we believe help ensure the successful design and delivery of interventions.
To help apply these principles to our work, as well as that of program designers across the field of international development, we created the Keystone Design Framework, a simple yet rigorous approach to help apply marketing discipline to the design and implementation of public health interventions.
To find out if Keystone is right for your team’s next program, check out the Keystone Manual.