Rural Sanitation Rapid Market Scan Report


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In 2014, PSI/Vietnam conducted a rapid market scan to identify market barriers and potential opportunities to improve rural sanitation access in Dien Bien and Vinh Long, two provinces with the worst sanitation indicators in all of Vietnam. Leveraging PSI/Vietnam’s understanding of rural markets and consumers, the rapid sanitation market scan was designed to identify practical insights from rural households and community influencers, as well as rural supply chain actors linked to sanitation product and service provision. This report describes the market scan findings and offers concrete recommendations to inform future programs.