PSI South Africa’s vision is to create a financially viable business that optimizes health impact by developing targeted solutions to increase consumer choice and access to quality, affordable health products. PSI South Africa began as a condom business in 2012 and has since expanded into pharmaceuticals in 2017. PSI South Africa’s geographical reach extends beyond South Africa to include Lesotho, Eswatini, Namibia, Botswana, Zambia, and Zimbabwe.
Historically, PSI South Africa has always taken an enterprise-style approach to global health challenges, coupling donor funding with marketing, the use of branded products, and consumer insights from the private sector. Now, PSI is taking on a consumer-powered approach in markets that can support social businesses to scale donor-funded initiatives through social entrepreneurship to create self-sustaining, profitable social businesses. To ensure long-term sustainability of its businesses, PSI uses digital technology marketing and global talent to balance the pursuit of social impact and financial self-reliance.
PSI South Africa has achieved the following impact for its consumers:
years of protection against unintended pregnancy provided for the couples it serves
years of healthy life provided for its consumers