Pan American Social Marketing Organization (PASMO)

Overview

The Pan American Social Marketing Organization (PASMO) works alongside local offices of non-governmental organizations in Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, the Dominican Republic and Panama. PASMO was founded in 1996 to market VIVE, a regionally available quality condom brand, creating brand sustainability and building the total market. Using these strategies, PASMO’s national offices focus on contraception, sexual and reproductive health, HIV/AIDS prevention and post-abortion care.

PASMO also oversees a network of franchised clinics called Red Segura, which aims to be the go-to brand and operating model of choice for enterprising general practitioners in the region. The private sector, which includes Red Segura clinics, plays an increasingly important role in Central American healthcare; it serves 30 to 50% of the regional population. To serve this growing sector, Red Segura pursues a franchising strategy that replicates its proven clinic model with franchisees such as general practitioners. By replicating its business model, Red Segura provides sustainability, standardization, rapid scaling and value built into the model for all franchisees and the clients they serve.
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Learn from PASMO

Learn how PASMO engaged men and boys in El Salvador to reduce gender-based violence using an empathy-driven approach.

Why Social Enterprise?

PSI expands access to low-cost, high quality products through the PASMO social enterprise in Central America, which addresses the health needs of clients across the region at scale and leverages regional operational best practices to deliver long-term, financially sustainable health impact.

PASMO's Practice Areas

01
Asset 8

Sexual and
Reproductive Health

02
Asset 25

HIV/TB

03
Asset 17

Primary
Healthcare

Our Approach

Historically, PSI has always taken an enterprise-style approach to global health challenges, coupling donor funding with marketing, the use of branded products and consumer insights from the private sector. Now, PSI is leveraging this approach in markets that can support social enterprises to fulfill donor expectations for more sustainable approaches. PSI uses sound marketing and business discipline in its social enterprises to ensure the long-term viability of consumer-powered healthcare by balancing the pursuit of social impact and financial self-reliance.

Our
Impact

PASMO has achieved the following impact for its clients:

373,389

users reached with modern contraception

677,816

years of protection from unintended pregnancy provided for couples

More than

27

million condoms distributed in 2018

PASMO’s VIVE condom brand has

54%

of the regional market share

Clinicas Medicas Red Segura provides services to over

3,000

patients per clinic each year

Our
Leadership

Sussy Lungo

Deputy Regional Director PASMO
SUSY BARRIOS DE FERNANDEZ

Susy Barrios de Fernández

Regional Representative, Latin America and Caribbean PSI Global

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Updates

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