As PSI’s Country Director in Pakistan, Ayesha manages the social marketing and sexual and reproductive health programs and portfolio of three large local NGOs. She has over sixteen years of experience in leading teams, implementing complex programs, management, designing campaigns, marketing and corporate communication expertise. Prior to working in the development sector, Ayesha worked in advertising, media, micro health insurance and asset management.
How PSI Navigates Social Tensions Around Safe Abortion
PSI commits to upholding its values, despite political tensions. Karl Hofmann, PSI’s CEO and President, and Nina Hasen, PSI’s VP of HIV and Tuberculosis Programs, discuss how upheavals in the status quo catalyze innovation in healthcare.
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