As PSI’s Country Director in Pakistan, Ayesha manages the social marketing and sexual and reproductive health programs and portfolio of three large local NGOs. She has over sixteen years of experience in leading teams, implementing complex programs, management, designing campaigns, marketing and corporate communication expertise. Prior to working in the development sector, Ayesha worked in advertising, media, micro health insurance and asset management.
From ministries of health to regulatory bodies and purchasers, we partner with private and public sector players to provide seamless health services to consumers – no matter their entry point to care.
Across 40+ countries, we scale digital solutions that make it easier for people to take ownership of their own health, and health systems to use resources efficiently and increase health impact.
We support health systems in shaping the policy and regulatory environment for self-care interventions and ensuring self-care is included as an essential part of healthcare services.
