As PSI’s Country Director in Pakistan, Ayesha manages the social marketing and sexual and reproductive health programs and portfolio of three large local NGOs. She has over sixteen years of experience in leading teams, implementing complex programs, management, designing campaigns, marketing and corporate communication expertise. Prior to working in the development sector, Ayesha worked in advertising, media, micro health insurance and asset management.
Digital platforms can increase COVAX uptake. We explain.
How PSI is driving global behavior change for COVID-19 prevention and vaccine uptake using Facebook.
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