Etiti Ayeni Overview Logic Model Study Results Overview We identified 14 studies that assessed the effectiveness of social marketing on behavioral factors, behaviors, and health outcomes related to reproductive health. 10 studies found changes in behavioral factors such as positive changes in social norms and attitudes about modern contraception and family planning. 13 studies found changes in behaviors, including up to 55% increase in modern contraceptive use. Additionally, there was evidence of improvements in service utilization and quality of care. 1 study evaluated health outcomes. The study found no difference in unplanned pregnancy rates between treatment and control. A total of 9 reproductive health studies out of 14 had Strength of the Evidence scores of 4 or higher and 8 studies had Social Marketing Benchmark Criteria scores of 5 or higher. Logic Model Study Results Click the button to download a PDF with summary results from the reproductive health studies included in the Social Marketing Evidence Base.