A New Frontier
in Healthcare

Members of the Self-Care Trailblazer Group support countries in bringing self-care interventions to consumers by advancing the evidence, practice, learning and policy landscape of self-care for sexual and reproductive health and rights. When accessible and affordable, self-care interventions have the potential to increase individuals’ autonomy and self-efficacy, strengthen health systems and ultimately pave the way toward universal health coverage (UHC).

With health systems stretched beyond capacity and millions of individuals unable to access care, countries have a critical opportunity to chart a new frontier for self-care interventions. While self-care will never replace the need for access to quality healthcare, ensuring affordable and functional basic health coverage for all calls for us to develop health systems that put the individuals they serve at the heart of healthcare.

Embracing self-care as a component of primary care adds great value and makes strong economic sense for health systems striving to meet growing demand, increasing efficiencies and reducing costs. While the concept of self-care is not new, WHO’s recently launched the Consolidated Guideline on Self-Care Interventions for Health calls for adoption of national policies to usher in this transformative era in healthcare and pave the way for UHC.


The Self-Care Trailblazer Group brings together stakeholders from an array of partner organizations to advance the conversation around three key objectives:

  • Lead a communications and advocacy effort to support self-care for sexual and reproductive health and rights at the global, regional, national and local levels;
  • Advance learnings and help build the evidence base around self-care;
  • Build a community of practice for developing, sharing and applying concrete solutions for self-care.


By helping to catalyze a movement, the Self-Care Trailblazer Group will ensure national institutionalization of self-care to democratize access for millions. The Self-Care Trailblazer Group promotes policies, regulations, research and education about self-care practices to increase demand and meet the needs for sexual and reproductive health services. We will continue to advocate for adoption and implementation of WHO’s Guideline on Self-Care Interventions for Health.

Our Commitment

Universal access to SRHR is a critical part of UHC. By 2030, the SCTG will ignite and build a comprehensive, evidence-based self-care agenda and movement for SRHR. Learn more about how we will achieve this here:

Who We Are

What We Do