Concerns about appropriate pricing strategies and the high market share of subsidized condoms prompted PSI/Myanmar to adopt a total market approach (TMA). This article presents data on the size and composition of the Myanmar condom market, identifies inefficiencies and recommends methods for better targeting public subsidy.
A Total Market Approach for Condoms in Myanmar
- Resource Types: Peer-Reviewed Publications
- Languages: English
- Population Served: Clients of Sex Workers, Men Who Have Sex with Men, Sex Workers
- Practice Areas: HIV & TB
- Countries: Myanmar
- Solutions: HIV Prevention, Male Condom