Social Business

A successful social business is an entity that balances the tension between upholding the social mission of the organization and maximizing productivity to ensure its long-term sustainability. PSI uses a social business approach as a catalyst for increasing access, choice, and quality of health products and services by applying commercial principles and using ethical business practices while maintaining a reputation for quality.

“At PSI we are all social entrepreneurs – as we are constantly looking for better, faster, and cheaper ways to deliver value for our consumers."

— Marcie Cook, Vice President & Director, Social business

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PSI India
Private Limited

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PSI South Africa

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PSI Paraguay

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Spotlight: disrupting Women's Health
starting with #theVWord

From South Africa to El Salvador, the journey to sexual wellness is confusing, unreliable and stigmatized. Health consumers need an alternative that is trustworthy, discreet and fun, which is exactly what VIYA – PSI’s first-ever sexual wellness lifestyle brand – aims to deliver. Here’s how:

The SBU conducted human centered design work with groups of young women in East Africa in 2019 to explore ways that our work could support them and accompany them as they navigate the various choices required for a healthy, enjoyable sexual and reproductive life. Listening to consumers, and harnessing their insights, we came up with the idea of VIYA. 

Our vision with VIYA is to harness the power of technology to change the way we deliver women’s healthcare. We want to provide consumers with the tools that will support them in making the best choice for their body to lead happier, healthier lives in a way that is convenient, discreet and fun.

VIYA is a lifestyle brand that equips women with the tools and support needed to make the right choices for their bodies, health & future.

VIYA provides a space for women who want on the go, easy access to quality health information, products and services, tailored to their needs. The digital space delivers vetted information through quality content and one-on-one support via virtual assistants and online counselors, signposting to quality products and healthcare services. Here’s how:


VIYA delivers high quality, sexual wellness content at the tip of your fingers. From periods to pleasure, you’ll find the information you need- in a fun, easy to understand way. No medical jargon here. Just trustworthy information, backed by research,  that you can relate to, so that you can make informed decisions about your body. Our supportive community provides a safe space for you to share your experiences and our team of counselors  is on standby to answer all your questions about sexual health.

2. PRODUCTS (coming soon)

When it comes to choosing quality sexual health products, whether its lube, condoms or contraception, VIYA offers a variety of sexual wellness products suited to your own unique needs. We work with trusted vendors and partners so that you can have a happy, healthy sex life.

3. SERVICES (coming soon)

Need to find a healthcare provider near you? Whether in person or online, VIYA can refer you to one of our vetted partner healthcare providers and pharmacies,  so that you can get the quality of care that you need- on your terms.


Women’s health and wellness is a topic that is deeply personal, delicate, and often taboo, It is often talked about from the lens of prevention and disease, instead of focusing on health and wellness. The only way to normalize it, is to speak freely. And it all starts with a word.

The V word: vulva (there, we said it). 

It’s time to normalize conversations about women’s health and flip the current script from prevention to pleasure. The VWord movement is aimed at disrupting the discourse around women’s health,  generating a cross sectoral movement that embraces sexual wellness at a holistic level and supports women to own their health choices.

Viya Youtube Video
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The Future of Work

With overarching commitments to flexibility in our work, and greater wellbeing for our employees, we want to ensure PSI is positioned for success with a global and holistic view of talent. Under our new “work from (almost) anywhere,” or “WFAA” philosophy, we are making the necessary investments to be an employer of record in more than half of U.S. states, and consider the U.S. as one single labor market for salary purposes. Globally, we recognize the need to compete for talent everywhere; we maintain a talent center in Nairobi and a mini-hub in Abidjan. PSI also already works with our Dutch-based European partner, PSI Europe, and we’re creating a virtual talent center in the UK.


Meaningful Youth Engagement

PSI is firmly committed to the meaningful engagement of young people in our work. As signatories of the Global Consensus Statement on Meaningful Adolescent & Youth Engagement, PSI affirms that young people have a fundamental right to actively and meaningfully engage in all matters that affect their lives. PSI’s commitments aim to serve and partner with diverse young people from 10-24 years, and we have prioritized ethics and integrity in our approach. Read more about our commitments to the three core principles of respect, justice and Do No Harm in the Commitment to Ethics in Youth-Powered Design. And read more about how we are bringing our words to action in our ICPD+25 commitment, Elevating Youth Voices, Building Youth Skills for Health Design.


Zero Tolerance for Modern-Day Slavery and Human Trafficking

PSI works to ensure that its operations and supply chains are free from slavery and human trafficking. Read more about this commitment in our policy statement, endorsed by the PSI Board of Directors.



Since 2017, PSI has been a signatory to the United Nations Global Compact, a commitment to align strategies and operations with universal principles of human rights, labor, environment and anti-corruption. Read about PSI’s commitment to the UN Global Compact here.


Environmental Sustainability

The health of PSI’s consumers is inextricably linked to the health of our planet. That’s why we’ve joined the Climate Accountability in Development as part of our commitment to reducing our greenhouse gas emissions by 30 percent by 2030. Read about our commitment to environmental sustainability.


Affirmative Action and Equal Employment Opportunity

PSI does not discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability, protected veteran status or any other classification protected by applicable federal, state or local law. Read our full affirmative action and equal employment opportunity policy here.


Zero Tolerance for Discrimination and Harassment

PSI is committed to establishing and maintaining a work environment that fosters harmonious, productive working relationships and encourages mutual respect among team members. Read our policy against discrimination and harassment here.

PSI is committed to serving all health consumers with respect, and strives for the highest standards of ethical behavior. PSI is dedicated to complying with the letter and spirit of all laws, regulations and contractual obligations to which it is subject, and to ensuring that all funds with which it is entrusted are used to achieve maximum impact on its programs. PSI provides exceptionally strong financial, operational and program management systems to ensure rigorous internal controls are in place to prevent and detect fraud, waste and abuse and ensure compliance with the highest standards. Essential to this commitment is protecting the safety and well-being of our program consumers, including the most vulnerable, such as women and children. PSI maintains zero tolerance for child abuse, sexual abuse, or exploitative acts or threats by our employees, consultants, volunteers or anyone associated with the delivery of our programs and services, and takes seriously all complaints of misconduct brought to our attention.


Diversity and Inclusion

PSI affirms its commitment to diversity and believes that when people feel respected and included they can be more honest, collaborative and successful. We believe that everyone deserves respect and equal treatment regardless of gender, race, ethnicity, age, disability, sexual orientation, gender identity, cultural background or religious beliefs. Read our commitment to diversity and inclusion here. Plus, we’ve signed the CREED Pledge for Racial and Ethnic Equity. Learn more.


Gender Equality

PSI affirms gender equality is a universal human right and the achievement of it is essential to PSI’s mission. Read about our commitment to gender equality here.


01 #PeoplePowered

02 Breaking Taboos

03 Moving Care Closer to Consumers

04 Innovating on Investments

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