PSI’s work in over 50 countries revolves around engaging with Sara to continually meet her health needs. Advancements in mobile technology, coupled with increasing connectivity and affordability across the board makes the Sara more connected than ever. By 2020, mobile subscriber penetration in Sub-Saharan Africa, Asia and Latin America is expected to hit 50%, 76% and 78% respectively, with over 50% of subscribers using smartphones. This represents an unprecedented opportunity to bring healthcare closer to Sara through mobile engagement. By leveraging a Sara’s increasing access to a mobile phone, we change how we engage with her to better meet her health needs at her convenience, in a cost effective and scalable manner.