IDEO.org partnered with PSI to apply human-centered design to engage and promote the dialogue among young men working in the informal sector and their partners about contraception and family planning. A lit review, plus field discovery research, complemented the Inspiration phase of the process, leading into important insights associated to beliefs, desires and aspirations of young men regarding their sexuality. 8 important insights and 4 behavioral archetypes provided the basis to prototype a social media-led approach that initiates dialogue on sexuality and gender equity with the target audience.
- Populations Served
- Adolescents and Youth, Men, Women of Reproductive Age
- Health Areas
- Contraception
- Approaches
- Communicating for Social Change
- Resource Types
- Presentations
- Languages
- English, French
- Countries
- Côte d’Ivoire
- Solutions
- Diaphragm, Emergency Contraception Pill, Injectable Contraception, Oral Contraception, Short-Term Contraception