Expanded Social Marketing Project in Nigeria (ESMPIN): Book of Abstracts


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This publication compiles abstracts developed by Expanded Social Marketing Project in Nigeria (ESMPIN) consortium partners and collaborators, as well as staff of various government ministries, departments and agencies supported by the project.

The abstracts provide information on effective family planning and child survival interventions, as well as support information and services for reaching the most women and children. The work presented in the abstracts includes information on improving knowledge, attitude, perception and practices of healthy behavior based on the following:

– Demand Creation
– Capacity Building
– Service Provision
– Advocacy and Collaboration

About ESMPIN: ESMPIN is implemented by Society for Family Health (SFH) Nigeria under USAID. The five-year, nationwide social marketing project focused on 22 priority states in Nigeria. ESMPIN contributes to USAID’s development objective of improving the health of women and children in Nigeria, by increasing the use of modern family planning methods and child health products in Nigeria. SFH implements ESMPIN in partnership with the Association for Reproductive and Family Health (ARFH), BBC Media Action (BBC MA) and PSI.