Expanded Social Marketing Project in Nigeria (ESMPIN): Book of Standards


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This publication compiles standards on effective family planning and child survival interventions to reach the most women and children across the project’s 22 priority states in Nigeria. A Book of Standards was developed by Expanded Social Marketing Project in Nigeria (ESMPIN) consortium partners and collaborators, as well as staff of various government ministries, departments and agencies supported by the project.

These standards are ESMPIN’s recommendations on demand creation, service provision and supply chain, capacity building, and advocacy and collaboration activities.

ESMPIN is implemented by Society for Family Health (SFH) Nigeria under USAID. The five-year, nationwide social marketing project focused on 22 priority states in Nigeria. ESMPIN contributes to USAID’s development objective of improving the health of women and children in Nigeria, by increasing the use of modern family planning methods and child health products in Nigeria. SFH implements ESMPIN in partnership with the Association for Reproductive and Family Health (ARFH), BBC Media Action (BBC MA) and PSI.