Expanded Social Marketing Project in Nigeria (ESMPIN): Guard Book


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This document contains the visual materials used by the Expanded Social Marketing Project in Nigeria (ESMPIN) team to support its social marketing activities in family planning and child survival across the project’s 22 priority states.

About ESMPIN: ESMPIN is implemented by Society for Family Health (SFH) Nigeria under USAID. The five-year, nationwide social marketing project focused on 22 priority states in Nigeria. ESMPIN contributes to USAID’s development objective of improving the health of women and children in Nigeria, by increasing the use of modern family planning methods and child health products in Nigeria. SFH implements ESMPIN in partnership with the Association for Reproductive and Family Health (ARFH), BBC Media Action (BBC MA) and PSI.