Expanded Social Marketing Project in Nigeria (ESMPIN): Technical Briefs


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Nigeria Social Marketing brief

This technical brief presents key learnings, best practices and experiences from implementing the Expanded Social Marketing Project in Nigeria (ESMPIN) between April 2011 to August 2016.

The case studies in this brief are used to highlight best practices, lessons learned, results, challenges, and achievements in the child health and family planning related aspects of the project. The four volumes in the series focus on:

  • Community Participation in Program Implementation: Lessons learned from the ESMPIN project, strengthening family planning practices, diarrheal prevention and management through community-based distribution approach
  • Collaboration with IPs: Achieving more through collaboration and leveraging, and how integrating programs helped increase malaria commodity uptake

  • Sustaining ESMPIN gains and strides, capacity building activities, cost-effectiveness and value for money of the ESMPIN project

  • The role of community leaders in fostering male involvement in maternal and child health, influencing government’s commitments: the ESMPIN experience and effective engagement of religious/traditional leaders- the role of advocacy

About ESMPIN: ESMPIN is implemented by Society for Family Health (SFH) Nigeria under USAID. The five-year, nationwide social marketing project focused on 22 priority states in Nigeria. ESMPIN contributes to USAID’s development objective of improving the health of women and children in Nigeria, by increasing the use of modern family planning methods and child health products in Nigeria. SFH implements ESMPIN in partnership with the Association for Reproductive and Family Health (ARFH), BBC Media Action (BBC MA) and PSI.