Exploring the Potentials of the Key Influencers of a Somali Woman for Increased Impact of Behaviour Change Interventions

ASBC_Key-Influencers-of-WRA.pdf

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Somalia has one of the worst maternal and child health indicators in the world. Only few behavior change interventions have sought to first identify and target the influencers of the Somali woman’s choices and behavior. PSI Somaliland is currently implementing a DFID sponsored SAHAN (Somali Advocates for Health and Nutrition) program, applying HCD (Human Centered Design) to develop innovative behavior change interventions aimed at increasing utilization of maternal health services. This makes a deep understanding of the Somali social network necessary for programmers especially since the target of the intervention is not the only decision maker for the adoption of new behaviours.