I CAN Program Toolkit


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The purpose of this toolkit is to provide practical guidance to adapt and implement the I CAN campaign in any country context. The objective of the campaign is to elevate and promote the benefits of HIV treatment as prevention across a range of audiences. While the concept of “Undetectable equals Untransmittable,” or “U=U,” has been a powerful tool for shifting that perception in the U.S. and Europe, this highly medicalized frame has not always resonated in many countries, particularly those in Africa. The I CAN campaign approach uses the language of viral suppression to communicate the same concept in a more familiar way.

I CAN Program Toolkit

Guidelines for Implementation

Infographics and Explainers

Please provide your feedback to our toolkit here, so we may best reach actors with the tools they need.


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