Infographic: The Social Marketing Evidence Base


Download Resource


Download Resource

Social Marketing is an approach that uses marketing principles and concepts, such as product and packaging design, pricing, place and promotion, to influence demand and supply and promote use. The objective is to ensure user-friendly product design, appropriate pricing, efficient sales and distribution, and effective communications to influence the behaviors that benefit individuals and communities for the greater good.

In response to questions about the effectiveness of social marketing in global health, we systematically reviewed all literature published over two decades on social marketing for several health areas; reproductive health, malaria, child survival, and tuberculosis in developing countries. The methods and findings were published in a peer-reviewed article and are summarized here in the form of an infographic.