Outline the Future Vision for Sustainability and Set Strategic Priorities

psi_kdp_decide_future_vision-external-2.pdf

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The first step of the Decide phase is to outline the future vision for sustainability and set strategic priorities.

Taking the facts and observations that you gathered in the Diagnose phase, you will describe an overall vision for how the market will meet your target consumers’ health needs in the future. This vision will guide your preliminary decisions regarding what constraints and opportunities to focus on and which partners to engage.