Diagnose High Impact Constraints and Opportunities

psi_kdp_diagnose_constraints_opportunities-external-2.pdf

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At this point in the Keystone Design Framework, you should have already identified a health need and target consumer, assessed the market performance (based on your own research or existing information), gained deep insight into your target consumer’s journey and conducted Market Functions Analysis to identify key areas where market function is completely absent, mismatched or inadequate for meeting the defined health need.