Understand the Broader Context of the Health Market

psi_kdp_diagnose_market_context-external.pdf

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Before designing a program, we should take time to understand the broader context in which the program will operate. In this step, you will build an understanding of the key developments and trends affecting the health system and epidemiology, the approach that will be used (generally prevention, treatment or diagnosis), and the specific market that you will influence.

Generally, you want to start broad and work down the “funnel of focus”. This will enable you to establish the foundation for the rest of the analysis and better position your findings within the broader context.