Review Market Performance

psi_kdp_diagnose_review_market_performance-Q1-external.pdf

Download the Activity Guide

Note: This activity guide assumes that you have already defined a health need and identified your target consumer.

Conducting a Market Performance Review will help you assess how effectively the market is meeting a particular health need for your target consumer. This includes a review of any products and services related to the health need that are delivered through your platforms.

This review will help us identify gaps to fill or opportunities to help the market perform better in delivering relevant products and services to Sara.