With support from the Bill & Melinda Gates Foundation and the Children’s Investment Fund Foundation, PSI and PS Kenya sought to understand what role the private sector could play in getting HIV self-tests (HIVST) into the hands of hard-to-reach groups, such as youth and men, and first-time testers. Research included an innovative combination of market and consumer research, including an auction-style approach to estimate real willingness to pay among consumers who seek health services in the private sector.
Market landscaping focused on the market breadth, private sector value chain and cost structure, regulatory environment and constraints using IDI and national symposium workshops. Consumer research included qualitative study using IDI and FGD and pricing research using Becker-DeGroot-Marschak method. Research was used to construct a demand curve for HIVST. Presentation includes recommendations to develop the market, including supply and demand-side interventions to lower consumer price.