Mapping the FP Consumer Journey for Youth in Nepal

SIFPO-2-Nepal_FINAL-APPROVED_Mar26.pdf

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This brief describes qualitative research to identify where the market is failing specific youth segments of voluntary family planning consumers in urban, urban slum, and rural areas of Nepal. A primary objective was to identify determinants of access, such as key influencers, motivators, experiences and barriers. Data collection also focused on gathering user insights related to method preference among the market segments.