Provider Behavior Change Toolkit: Skill Building Curricula for Field Representatives

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Provider Behavior Change Communications (PBCC) are one-to-one interactions between PSI representatives and providers that are designed to positively influence provider behaviors by offering individualized solutions to both needs and barriers to behavior change.  This toolkit follows best practices from the pharmaceutical industry.

Module 3: Skill Building Curricula for Field Representatives outlines workshops to build the skills of PBCC representatives to deliver messages, such as an initial workshop on PBCC core concepts , a workshop to guide participants through segmenting and prioritizing providers, and a series of half-day workshops on communicating and building relationships with providers.


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