THE PROCESS OF CO-DESIGNING A PROJECT WITH EMPATHY, INSIGHTS, AND PROTOTYPING (EIP): THE EXPERIENCE OF THE KAMPALA SLUM MATERNAL NEWBORN HEALTH (MaNe) PROJECT

Learning-Brief-Process-of-co-design-a-project-with-Empathy-Insights-and-Prototyping-EIP.pdf

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Population Services International (PSI) and its partner, Kampala Capital City Authority (KCCA), are using an implementation science approach to test innovative interventions addressing demand and supply barriers which impede provision of quality maternal and newborn health (MNH) care in urban slum settings of Kampala City, Uganda. This is being done through the Kampala Slum Maternal Newborn Health (MaNe) project, funded by the United States Agency for International Development (USAID)’s Health Research Program. The MaNe project used PSI’s “Empathy, Insights and Proto-types” (EIP) model, an approach to integrating human centered design (HCD) methods into program design, to structure its interventions. HCD is an approach to interactive systems development that aims to make systems functional by focusing on the users, their needs, and requirements, and by applying human factors, and usability knowledge and techniques.

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