Heather Awsumb is Deputy Director of the HIV/TB Department at PSI. She works with PSI network members to adopt innovative, evidence-based approaches to HIV and TB diagnosis, care and treatment.

A COVID solution for 1.4 billion people
As Delta emerged, we needed to motivate people in India to adopt COVID-19 preventive behaviors and vaccine uptake. And yet, in a country as vast and as diverse as India, we asked ourselves: how could we reach and inspire consumers to take up a common behavior amidst different experiences?
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