The Billybo Group

With over 30 years of experience, Mike Joubert started his career at the University of Pretoria as President of Student Representative Council and Chairperson of the National RAG Organisation of South Africa.

After graduating with an MBA from the University of Stellenbosch, he gained further experience in various executive roles which included CMO of Computicket, Strategic Marketing Director of Ogilvy, CMO of Diageo South Africa, CEO of Levi Strauss & Co. South Africa and Vice President of Marketing for Levi Strauss & Co. in Europe. Upon returning to South Africa, he founded The BrandsRock Group, a successful brand solutions company.

Five years later, his entrepreneurial adventure was rewarded when it was acquired by the Publicis Groupe. Here he remained involved as Chairman of Saatchi & Saatchi South Africa until March 2017.

Mike has also served on numerous boards during his career, notably the Levi Strauss Foundation, KWV (Pty) Ltd, Project Literacy, South African Fashion Council and the Marketing Federation of South Africa. He currently serves as Chairperson for PSI Health Services in South Africa, Chairperson of Quicket, Advisory board member at three start-ups and as a trustee of WWF® South Africa.

He was awarded “South African Marketing Person of the Year” in 2006 at the Sunday Times / Markinor Marketing Excellence Awards.

In 2017 he founded The Billybo Group where he now thrives in using his experience to curate value for other businesses through knowledge, network and funding. He is also an active mentor and investor in South African start-ups. 


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