WEBINAR: Building COVID-19 Vaccine Confidence through Social Media Behavior Change Campaigns

Social media campaigns are often a key approach to building COVID-19 vaccine confidence among connected consumers at scale. Through multi-sectoral partnerships (United Nations Sustainable Development Goal #17), Facebook, PSI, CARE, UNICEF and Ministries of Health are all working together to combat COVID-19 vaccine misinformation and hesitancy. Join us to learn more!

BUILDING COVID-19 VACCINE CONFIDENCE
THROUGH SOCIAL MEDIA BEHAVIOR CHANGE CAMPAIGNS

SEPTEMBER 16, 2021
8:00 AM PDT l 11:00 AM EDT

MODERATOR

  • Ben Plumley, Host, A Shot In The Arm Podcast; Senior Adviser, Bay Area Global Health Alliance

SPEAKERS

  • Martin Dale, Director of Digital Health & Monitoring, PSI
  • Lu’chen Foster, Director of Health Partnerships, Facebook
  • Lateefah Mosley, Project Manager for the Scaled Support Program (UNICEF x Facebook x Yale University partnership), UNICEF​​​​​
  • Jessica Kirkwood, Associate Vice President of Supporter Engagement, CARE

BIOS

BEN PLUMLEY, HOST, A SHOT IN THE ARM PODCAST; SENIOR ADVISER, BAY AREA GLOBAL HEALTH ALLIANCE
Ben Plumley is the Founder and Global Health Strategist at Hunuvat Global, an organization dedicated to improving the lives of all global citizens by bringing the benefits of biotechnology to all. Ben was previously Manager, Community Partnerships and Public Health at Chevron. From 2010 to 2017 Ben led Pangaea Global AIDS Foundation, a leading global HIV-focused, non-profit consulting organization, overseeing a diverse set of HIV prevention and treatment programs. Most recently he was Vice President for Global Access and Partnerships with Johnson & Johnson, forging innovative public private collaborations to develop and deliver AIDS-related technological breakthroughs for developing countries — including an innovative public-private sector collaboration with the TB Alliance to co-develop the first new TB treatment in forty years.

Martin Dale

MARTIN DALE, DIRECTOR OF DIGITAL HEALTH & MONITORING, PSI
As Director for Digital Health and Monitoring, Martin is responsible for executing the institutional Digital Strategy focused on increasing access and personalized delivery of health information, products and services using digital solutions. In addition, he is responsible for powering data-driven performance improvement using routinely available data. He previously served as PSI’s Deputy Director within the Evidence Department, and has held other roles in the organization including at the field level working at PSI South Sudan as a Monitoring and Evaluation specialist. Martin joined PSI from the British Civil Service, where he worked as a government Senior Policy Analyst. He earned a bachelor’s in Development Economics and a Masters in Demography, both from institutions in the United Kingdom.

Lu’chen Foster

LU’CHEN FOSTER, DIRECTOR OF HEALTH PARTNERSHIPS, FACEBOOK
Lu’chen Foster leads the Health Partnerships team for Facebook. Over her last seven years at Facebook, she has held leadership positions within the Privacy and Product Marketing organizations focused on Facebook’s first-party products, measurement partnerships and data privacy standards. Prior to Facebook, she had 10+ years of experience leading product and marketing teams in an assortment of startups and larger companies including Walmart and Blue Shield.

Lateefah Mosley

LATEEFAH MOSLEY, PROJECT MANAGER FOR THE SCALED SUPPORT PROGRAM (UNICEF X FACEBOOK X YALE UNIVERSITY PARTNERSHIP), UNICEF
Lateefah Mosley coordinates the implementation of digital social behavior change communication (SBCC) campaigns of over 100 UNICEF regional and country offices. Prior to her current role, Lateefah worked for the US Centers for Disease Control (CDC) and Prevention responding to the COVID-19 pandemic. Lateefah has over ten years of domestic (US) and international public health experience working with diverse communities and health workforce to build vaccine confidence through a myriad of SBCC, risk communication and community engagement, and health system strengthening interventions. Her experience includes six years as a public health analyst for the CDC, collaborating with the World Health Organization, UNICEF and other partners to implement programs for the Global Polio Eradication Initiative. In this role and others, she has provided technical assistance to Ministries of Health in sub-Saharan Africa. She holds a Bachelor of Science in Health Science from Clemson University and a Master of Science in International Public Health from the Liverpool School of Tropical Medicine.

Jessica Kirkwood

JESSICA KIRKWOOD, ASSOCIATE VICE PRESIDENT OF SUPPORTER ENGAGEMENT, CARE
Jessica Kirkwood serves as Associate Vice President of Supporter Engagement at CARE, an international NGO focused on global humanitarian aid. Prior to joining CARE, Jessica was the Chief of Staff at Matchfire, a cause marketing firm delivering the right message for the right person at the right time to shape attitudes, action and advocacy. Prior to Matchfire, Kirkwood was Deputy Chief of Staff on Michelle Nunn’s campaign for U.S. Senate in Georgia. She also previously served as a Senior Digital Strategist with Social People where she helped nonprofit and corporate clients conceive of, plan and implement innovative online marketing projects. Before joining Social People, Jessica was the Vice President for Digital Strategy at Points of Light, a national nonprofit focused on volunteerism. Over the past 25 years, she has served in numerous, executive-level roles in nonprofit management with a focus on fund and program development, marketing and event management.

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