Abigail

Winskell

Deputy Director, Global Marketing

PSI

Abigail Winskell is a marketing professional with a range of experience working across commercial and non-profit sectors. She started her career at Unilever developing marketing campaigns for iconic brands like TRESemme, Lipton, Degree/Rexona. Abigail transitioned to Population Services International where she led the development of the Keystone design framework, a program design process that brings public health, marketing, HCD and market dynamics disciplines together to build sustainable, consumer-centric interventions. During her time at PSI, she has supported many project teams to apply marketing approaches to their work and worked closely with PSI’s social enterprises on building their portfolio and business plans. Currently Abigail is the Deputy for the DISC project – focused on developing solutions to scale up self-injection and other self-care interventions in Uganda and Nigeria.

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HER FUTURE WITH SELF-CARE

This piece was originally featured on the A360 blog. Imagine a world in which every girl has access, privacy, safety and agency to make informed health

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A Word With the ‘Mother of Social Franchising’

Below, we talk with Dr. Rehana Ahmed, a Senior Reproductive Health Advisor at the World Health Organization. PSI: Tell me about your background, your areas

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What inspires girls to say #IChoose?

Every girl’s choice of if, when and how to use contraception is unique.   Adapting how we reach her with contraceptive services is the start. But to truly catalyze

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4 Ways MOMENTUM Is Realizing the Importance of World Contraception Day

This piece originally ran on the USAID MOMENTUM website. An adapted version highlighting PSI’s MOMENTUM project – MOMENTUM Private Healthcare Delivery (MPHD) is below. While

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INTRODUCING 20 ESSENTIAL RESOURCES: CONTRACEPTIVE PRODUCT INTRODUCTION

This piece was originally featured on the Knowledge Success blog. By Ashley Jackson, Deputy Project Director, EECO, PSI Why we created this collection Are you

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LEARNING, EVOLVING AND COLLABORATING: MEASURING ASRHR IMPACT

This piece was originally featured on the A360 blog. By Matthew Wilson, A360 Project Director, PSI A360 is on a learning journey, and we have

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