Abigail Winskell is a marketing professional with a range of experience working across commercial and non-profit sectors. She started her career at Unilever developing marketing campaigns for iconic brands like TRESemme, Lipton, Degree/Rexona. Abigail transitioned to Population Services International where she led the development of the Keystone design framework, a program design process that brings public health, marketing, HCD and market dynamics disciplines together to build sustainable, consumer-centric interventions. During her time at PSI, she has supported many project teams to apply marketing approaches to their work and worked closely with PSI’s social enterprises on building their portfolio and business plans. Currently Abigail is the Deputy for the DISC project – focused on developing solutions to scale up self-injection and other self-care interventions in Uganda and Nigeria.