Deputy Director, Global Marketing


Abigail Winskell is a marketing professional with a range of experience working across commercial and non-profit sectors. She started her career at Unilever developing marketing campaigns for iconic brands like TRESemme, Lipton, Degree/Rexona. Abigail transitioned to Population Services International where she led the development of the Keystone design framework, a program design process that brings public health, marketing, HCD and market dynamics disciplines together to build sustainable, consumer-centric interventions. During her time at PSI, she has supported many project teams to apply marketing approaches to their work and worked closely with PSI’s social enterprises on building their portfolio and business plans. Currently Abigail is the Deputy for the DISC project – focused on developing solutions to scale up self-injection and other self-care interventions in Uganda and Nigeria.


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Two mothers holding their babies and smiling

Our 2021 Impact

For over 50 years, PSI has been striving for a healthier world with the support of partners, donors, and members of the larger global health

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Putting pleasure into sexual healthcare drives better health outcomes. Here’s why.

This piece originally ran on Medium on Oct. 29, 2021. By Sara Al Harfan, Editor, Frontier Technologies Hub Our Sexual & Reproductive Health Chatbot pilot

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From small beginnings, good and great things happen

Below we talk with Maureen Erasmus, Non-Executive Director at the Standard Bank Group. PSI: Tell us about your background. ME: I was born to a

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Four young people looking at a printed brochure with information about PrEP

What Does “Long-Term Commitment” Really Mean?

The modern global enterprise is networked for the long haul By Karl Hofmann, President and CEO of Population Services International   The New York Times’ op-ed columnist Nicholas Kristof used to christen

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What’s the vision for success for self-care in Uganda?

This Q&A highlights the progress and benefits of advancing self-care for SRHR in Uganda.

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This piece was originally featured on the A360 blog. Imagine a world in which every girl has access, privacy, safety and agency to make informed health

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