Deputy Director, Global Marketing


Abigail Winskell is a marketing professional with a range of experience working across commercial and non-profit sectors. She started her career at Unilever developing marketing campaigns for iconic brands like TRESemme, Lipton, Degree/Rexona. Abigail transitioned to Population Services International where she led the development of the Keystone design framework, a program design process that brings public health, marketing, HCD and market dynamics disciplines together to build sustainable, consumer-centric interventions. During her time at PSI, she has supported many project teams to apply marketing approaches to their work and worked closely with PSI’s social enterprises on building their portfolio and business plans. Currently Abigail is the Deputy for the DISC project – focused on developing solutions to scale up self-injection and other self-care interventions in Uganda and Nigeria.


Discover what's happening at PSI

How PSI Navigates Social Tensions Around Safe Abortion

PSI commits to upholding its values, despite political tensions. Karl Hofmann, PSI’s CEO and President, and Nina Hasen, PSI’s VP of HIV and Tuberculosis Programs, discuss how upheavals in the status quo catalyze innovation in healthcare.

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Illustration of woman walking to clinic

What Does It Look Like When We Design Health Solutions and Systems Around Consumers?

As we work towards Universal Health Coverage, one thing stands out to us: we need to center our work around the consumer. See how digital solutions support Sara’s journey to care.

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Roe’s Reversal: All Hope is Not Lost

The effects of restricting or banning abortions in many U.S. states are dire – but as the Global South’s experience underscores: all hope is not lost.  

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Diversity, Equity, Inclusion AND Belonging – PSI’s Report Card

After two years, we remain committed to our diversity, equity, inclusion and belonging (DEI/B) commitment.

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It’s further than we thought…

In order to improve women’s access to family planning, it is essential that we understand their decision-making and experience when accessing services and products.

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Integrating Private Providers Into Malaria Elimination Efforts

Vietnam and other countries in the GMS region have set a goal to eliminate malaria by 2030. While possible, it will take commitment, coordination, and creativity to make this a reality. Throughout its implementation, the GEMS+ program has strengthened commitments from national governments, achieved coordination between the public and private sectors and introduced creativity through innovations in digitization.

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